I HAVE SEARCHED for strange and unusual things all my life but never have I been more astonished than when climbing from floor to floor in the Safety Razor Company in Boston during my recent visit there.

 

Yes, I've witnessed Black Magic underneath the tropical African stars - I've been astounded on the Yellow River by Chinese magicians, and I've watched the magic of the Hindus on the River Ganges, but I doubt if anything they did could equal the "Black Box" of Gillette, which I watched actually making steel "talk."

 

Messages relayed from this magi "Black Box' to a great battery of automatic switches, control the hardening of Gillette steel as it passes through electric furnaces.  In effect, this amazing device makes steel "talk" orders more or less heat in the furnaces as the condition of the steel demands.  This results in constant uniformity in the steel - contributes in a truly remarkable way to the comfort you experience when you shave with the Gillette blade.

 

But that isn't all I saw 4-ton blade sharpeners adjustable to 1/10,000 of an inch - I saw real diamonds used to measure the hardness of steel blades - I saw them sterilized with powerful antiseptic - I saw their sharpness measured by beams of light - I saw the steel "X-Rayed" by an amazing instrument that "sees" through metal, instantly detecting hidden defects.


To top it all I saw the blades pass through 280 feet of sharpening surface that buffed them so incredibly keen and smooth shaving - so sharp that the cutting edges are invisible, Believe It or Not - and all to caress the chin of modern man!

 

And so I say that - just as the bristles of Buddha bowed reverently in contemplation 'neath the Bho Tree, and the Beard of the Prophet drooped devoutly five times a day in prayer - so should the clean shaved chin of modern man give a nod each morning toward the Gillette factory in Boston.  Yes- I would impress upon you that it behooves and becomes a man to shave himself with dignity - and the born-of-magic Gillette blade.

 

Gillette Safety Razor Company Boston Mass.


 

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